Google Analytics 4 Integration (Agency Plans)

Google Analytics 4 (GA4) is Google’s new property designed to collect both web and app data. GA4 uses events instead of Universal Analytics’ customary session-based data.

This article will cover 

1. How to connect your AuditCall and GA4 accounts for Growth, Connect, Marketing Pro, Sales Engage, and Enterprise plans
2. How to view your AuditCall data in GA4
3. Tips AuditCall has learned along the way

Prerequisite: 

Before beginning the setup process in AuditCall you will need to create a 

• GA4 Property
• At least one Web Data Stream, and 
• API Secret in your GA4 account(s).

At this time, AuditCall is only supporting the use of a Web Data Stream. 

Take a look at Google’s helpful article on creating a new GA4 Property and Web 

Data Stream.

Once these prerequisite steps are completed you will be ready to connect AuditCall to your GA4 account.

Getting Started

1. Go to Setting.

Workflows

Create custom mappings and set up workflows to send data in the most useful context, whether activities are sent as Sales based or Lead-based events. 

Completing

Once you have completed the steps on this page in the breadcrumbs, click GA4 Settings to return to the integration page. 

Supplemental Event Trigger

If you need to send supplemental events to GA4, you can do so by creating a Trigger with different conditions that will get evaluated alongside any conditions already set in the GA4 integration. Once the conditions are met, it will send a second event for the same activity. 

1. Go to Setting.

Viewing your AuditCall data in GA4:

AuditCall also recommends creating a Custom Dimension in your GA4 account. This will ensure the event data sent from AuditCall will persist in your GA4 account once it leaves the Google real-time report. Data on the real-time report is only available for 30 minutes.

AuditCall Notes:

• At this time, AuditCall is only sending event data to GA4 no attribution will be pulled into AuditCall using GA4.
• AuditCall recommends using custom dimensions so you don’t lose access to your data once it’s removed from the real-time report by Google.